Jörg Gilcher, Germany boss of Five Guys about the first pop-up store of the burger chain: "Expansion through high-traffic areas like malls is usually a lengthy process. The possibility of being able to implement the system offers the company flexibility in space planning and makes it attractive for many locations. At Five Guys Germany, they are eagerly awaiting the experience with Roka's pop-up solution. Because everyone knows that a Five Guys restaurant is a customer magnet. The delivery of the first Roka container for Five Guys to the Zweibrücken Fashion Outlet has quickly spread among the malls. As a beverage solution, Five Guys offers the Freestyle System from Coca-Cola in the pop-up store, as it already does in some branches. The building is equipped with automatic extinguishing systems and full air conditioning. The 3-part Roka container facilities with 45 m² of space for production and sales plus 30 m² of refrigeration and preparation space include restaurant technology from Five Guys from the USA in addition to Roka's gastro solutions. This stands for quality and transparency, and of course also serves to whet the burger appetite. The show kitchen is a typical feature of the Better Burger chain. The interior comes in the typical Five Guys look with red and white tiled counter fronts and stainless steel clad walls, as well as preparation visible to the customer. The white lettering on the edge of the roof is visible from afar. The prototype for Zweibrücken is a bright red container unit in the popular sea container look. No lengthy construction sites, no permanently built-up areas - these are the arguments used to get locations. "The timely implementation, despite difficult supply chains, was a top performance of which we are proud," reports Volker Beck, managing owner of ROKA.įive Guys Germany, based in Düsseldorf, relies on the pop-up store in container construction to be able to open another location quickly. The successful opening took place on 10 November and the schedule was met exactly. The prototype of the Five Guys pop-up store was set up as a take-away container in an outdoor restaurant with seating in the Zweibrücken Fashion Outlet. The popular chain from the USA, which operates in the better burger segment, has found a way to expand quickly even in highly frequented locations with the container construction method - there are no long construction sites - the installation is completed within a few days. Germany's market leader for mobile gastronomy systems, Roka Werk GmbH, has manufactured and installed the first burger pop-up store in the form of a mobile container solution for Five Guys Germany. ROKA Container for Five Guys Germany Burgers from the container: Five Guys opens pop-up store in Zweibrücken
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